In my last post I mentioned how some people choose to portray different identities online, often to separate social and professional life. A lot can go wrong without a professional profile, as seen with the infamous Justine Sacco (Ronson, 2015). A recent Jobvite survey suggested that 73% of employers had used social media to hire employees (Jobvite, 2014).
So how can you create an authentic, professional profile?
The most obvious starting point has to be LinkedIn. An estimated 79% of employers who use social media to recruit, use LinkedIn (Jobvite, 2014).
I’m personally midway through the application process for a job which I was contacted about through LinkedIn. I gained a lot of respect for the organisation as they went out of their way to contact me. I was also able to ask a range of questions related to the role. I’ve outlined some LinkedIn tips below:
But it’s not all about LinkedIn!
While LinkedIn is undeniably a dominant figure in e-recruitment, other social media services can be just as valuable and we should look to take a 360 degree to our job search (Harris, 2014) .
The above tweet demonstrates a job listing that appeared after searching for ‘Graduate jobs’. If employers are using Twitter to post jobs, what’s to say they’re not using it to view applicant’s profiles?
As a result you should strive to maintain a respectable profile. This might be achieved through a clean out of images or by focusing tweets on professional subjects. Having said that, I think it’s important not to make your profile look false. It can in fact be beneficial to tweet about your social interests, but do so in moderation and not at the expense of your professionalism.
Here’s a video with some useful advice on how to use social media professionally:
Equally…It’s not all about social media!
It’s been suggested that blogging is attractive to employers as it demonstrates creativity and dedication (TheEmployable, 2014). Additionally if you’re in to something like web design, why not link to your personal webpage your digital profiles?
The real take away here is that there’s no one way to build a professional profile, it all comes down you and your interests.
Graphic created using Canva
Why don’t you take a look at my channels (links on my ‘about’ page) and see where I could improve? I’d be interested to hear your thoughts!